Case study: High Farm Bed & Breakfast
General Requirement
The customer has a small bed and breakfast business that requires a web presence. Although the business, and the property it utilizes, could warrant a micro-site, at this time it is not required. The task is to take the provided images and text and working with the customer generate a simple yet effective one page site.
SEO Requirement
From an SEO point of view the main need is for Brand recognition; as much interest is generated as a result of recommendation. Further to that, if additional business was generated then this would be a bonus.
SEO findings & results
Search terms identified
High Farm Cropton, High Farm Pickering, Bed & Breakfast Cropton, Bed & Breakfast Pickering
Backlink and keyword count comparisons made with main competition. Strategy determined and on page SEO implimented; backlink advice given and some backlinks arranged by myself.
SEO position as at 28th Apr 2009 - on www.google.co.uk
High Farm Cropton - position 1
High Farm Pickering - position 3
Bed & Breakfast Cropton - position 4
Bed & Breakfast Pickering - position 6
Variations
Bed and Breakfast Pickering - position 7
Pickering Bed and Breakfast - position 8